Black sesame flavor

Tried Haagen-Dazs' black sesame. It was OK. Just OK. If you've never seen black sasame, this ice cream wouldn't look appetizing at all. First off, it's gray. And it's got this black sesame paste that looks like tar. "Pitch black" is indeed the appropriate description.
I like sesame, but I've never really cared for sesame-based sweets, except for the tart from Mario (Hiroshima's local sweet shop).
The ice cream was a bit too sweet for my taste. I guess I'll stick to their apple pie flavor this autumn. Now, THAT's gooood.